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Capture Email on Cambium
Finding new ways to engage with your customers is crucial, especially in a digital-savvy world. Cambium Networks has made this task simpler for businesses by allowing them to capture guest emails.
This brief yet informative blog will guide you through the importance and steps to implement this feature on your Cambium setup. Let’s dive into how you can turn casual WiFi users into repeat customers!
Table of Contents
Understanding Guest WiFi Email Capture
Guest WiFi email capture is a way for businesses to get emails. They do this by using free guest WiFi as an incentive. People can use the free internet if they agree to give their emails. But some people don’t like giving out their real email address, so they give fake ones instead.
Cambium offers a system to get these emails. The problem is that it’s not very good at keeping your information safe. It also doesn’t do well with figuring out if an email is real or not.
This makes it hard to use with other tools for sending lots of emails at once, like Mailchimp, Constant Contact and Klaviyo among others
The systems that control who gets on the WiFi network are called Captive portals. There are many ways to integrate captive portals into your Cambium network.
Businesses in the hospitality and entertainment industry often ask customers for data if they have WiFi networks set up in place already — things like online ordering and getting customers back in again can benefit from having this kind of info from guests.
Guest WiFi email capture on Cambium allows businesses to collect customer emails in exchange for free internet access.
Capturing guest emails is important for understanding your audience, enhancing email marketing strategies, boosting social media following, and creating loyalty opportunities.
Customizing the Cambium portal login and integrating it with an existing controller are key steps to implementing email capture on Cambium effectively.
Importance of Capturing Guest Emails on Cambium
Capturing guest emails on Cambium is crucial for understanding your audience, enhancing email marketing strategies, boosting social media following, and creating loyalty opportunities.
Understanding Your Audience
Knowing your crowd is key. It helps you collect the right data and make good plans. Cambium lets you understand your audience well. You can find out things like age, place of use, and gender of users.
This gives very useful details for marketing.
With Cambium, you see how people use guest WiFi in real time. Not all guests want to share their data or log in through social media platforms. The insights from Cambium help to deal with this problem too.
Enhancing Email Marketing Strategies
With guest WiFi email capture, your business can grow its email lists. You get more customer data when guests log in to free WiFi. This data lets you know who uses your services and how often they do it.
With this data, you can send better emails to your customers. You can tell them about events, sales or new products that might interest them. Making sure your messages match what each customer likes will make them want to open your emails more often.
Boosting Social Media Following
One effective way to boost your business’s social media following is through WiFi marketing. By offering free WiFi to your customers and implementing an email capture system on Cambium, you can redirect users to your social media profiles after they connect to the WiFi network.
This allows you to engage with them online, increase brand awareness, and encourage them to follow your social accounts. With over 93% of venues offering free WiFi, incorporating this strategy can help you reach a wider audience and gain more followers on platforms like Facebook, Instagram, and Twitter.
Creating Loyalty Opportunities
Guest WiFi email capture on Cambium can provide valuable opportunities for businesses to create loyalty among their customers. By capturing email addresses through the captive portal, businesses can establish a direct line of communication with their guests.
This enables them to send personalized offers and rewards to loyal customers, keeping them engaged and incentivizing repeat business. Additionally, businesses can use WiFi marketing to redirect guests to their social media profiles, allowing them to stay connected and interact with the brand even after leaving the physical venue.
These loyalty opportunities not only strengthen customer relationships but also help attract new customers through positive online reviews and word-of-mouth recommendations.
How to Implement Email Capture on Cambium
To implement email capture on Cambium, start by customizing your Cambium portal login to include fields for capturing guest emails. Then, integrate it with your existing Cambium controller to ensure seamless data collection.
Customizing Your Cambium Portal Login
Customizing your Cambium portal login is an important step in capturing guest emails. By customizing the portal fields, you can gather valuable information from your guests while they sign in to your Wi-Fi network.
This allows you to personalize their experience and tailor your marketing campaigns accordingly. However, it’s crucial to keep in mind that the basic portal fields of Cambium’s current solution may not provide sufficient options for data protection and validation.
To address this, consider integrating with email marketing platforms like Mailchimp for enhanced security and seamless management of email subscriber lists.
Integrating With Your Existing Cambium Controller
Integrating with your existing Cambium controller can help address the limitations of Cambium’s current solution for capturing guest emails. The basic portal fields in Cambium’s solution lack options for protecting data and validating email addresses.
By integrating with a third party captive portal service, you can enhance the functionality of your guest portal by integrating it with email marketing platforms like Airship or Campaign Monitor. This allows you to collect and manage email addresses more effectively, improving your marketing campaigns and customer engagement.
Plus, integrating with your third party guest portal provider ensures a seamless experience for both guests and administrators, making it easier to implement and manage the email capture process.
Capture Guest Email on Cambium Options
There are several ways to configure your Cambium network to facilitate guest email capture. The methods listed below are different and will have their strengths and weaknesses
Cambium Clickthrough – basic portal functionality provided by Cambium. Does not validate emails or integrate with any third party platforms like Facebook Custom Audience
Custom radius server – can be an option but requires building, testing and hosting a solution
External Hotspot – Use a third party guest portal provider, like MyPlace to manage the guest email capture on Cambium
In conclusion, capturing guest emails on Cambium is crucial for understanding your audience, improving email marketing strategies, boosting your social media following, and creating loyalty opportunities.
By customizing your Cambium portal login and integrating it with your existing controller, you can easily implement email capture and enhance your marketing efforts. With the right approach, you can gather valuable customer data and increase repeat business.
So make sure to take advantage of this feature to maximize the potential of your guest WiFi network.
The bets way to capture email on Cambium is by using a third party guest portal provider. These services can validate emails and integrate directly with email marketing platforms like Mailchimp. MyPlace Connect is an example of a third party guest portal provider for Cambium
No, you do not need extra hardware to capture guest email on your Cambium network. With CnMaestro, the API can be used for an external hotspot
Yes, it is pretty easy to connect third party services to your Cambium network. They typically use an API and no extra hardware is required
Capturing guest emails on Cambium enables you to build a database of customer contacts, which can be used for targeted marketing campaigns, sending promotions, updates, or newsletters.
While capturing guest emails on Cambium is primarily intended for marketing purposes, you may also use them to send important announcements, booking confirmations, or personalized messages to enhance guest experience during their stay.