Email marketing feels like it has been around for ages and this longevity highlights its continuing success. Email marketing is effective, efficient, inexpensive and easy to execute. If you want to get your restaurant KPI’s moving in the right direction you should get started with email marketing today
40 times more effective than Facebook or Twitter
Email marketing may not be the most glamorous marketing methods but it is certainly one of the most effective. A study by McKinsey & Co shows that email marketing is 40 times more effective at acquiring customers than using Facebook or Twitter. Social media can be hit and miss but email is guaranteed to be delivered and likely to be opened and read.
Easy to Start
Getting started is easy. All you need is an email marketing application where you store all your emails and where you write and design the mails. There are a multitude of products out there but mailchimp is a great place to start due its ease of use and the fact that its free! All you need now is some email addresses and you have all you need to get started.
Long Term Success
Getting started is easy and lets you get some early results. The true value of email marketing will materialise over the medium and long term. As your target audience gets regular updates and promotions they will keep your restaurant top of mind at all times. As your email database grows over time so will its effectiveness and associated results. Email marketing for restaurants is a tried and tested method that is guaranteed to increase business.
Not only is email marketing one of the most effective ways to promote your business it is also one of the least expensive. The most challenging part is collecting relevant emails but there are ways you can be smart on email capture. Using your free WiFi to capture emails is a great way to build your database quickly.
Email allows you to open up a dialogue with your target audience and is most effective when two way communication is achieved. Email marketing allows you to get feedback from customers in a private controlled environment. This gives you the opportunity to make the changes you need in response to the feedback instead of reading something negative on an online review site.
Email marketing for restaurants works
These are a few of the main reasons why email marketing for restaurants is a great idea. Getting started is easy, keeping going requires discipline however if used properly it will become an indispensable part of of your marketing strategy.