Are you looking for a Zenreach Alternative
Are you looking for an alternative to Zenreach? While it is an effective guest marketing option it doesnt suit many locations for a number of reasons. Maybe the price is too high or maybe it doesn’t work well with your WiFi equipment. Either way there are other WiFi Marketing platforms that could be considered. If your objective is to get more visitors and more repeat visitors then WiFi marketing platforms are the solution you need. If you are looking for an alternative to Zenreach with an easy setup, then please read on and see what your options are
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Alternatives to Zenreach
Guest Wi Fi networks are a valuable source of customer data that can help you deliver a better experience and customer service over time. Your business will benefit greatly from a valuable database where you can reach your existing customers and not have to pay through platforms like Facebook and Google. The data captured from the guest Wi Fi network and carious bits of data points and contact information and social media data will help your marketing team generate customer loyalty.
Extra Hardware Required
Zenreach main product line is a small piece of hardware that you install in your location to provide the WiFi signal. While this can be beneficial it also has some drawbacks. If your venue is any bigger than a small coffee shop or restaurant you will need multiple units. This is unlikely to be as good as enterprise WiFi equipment like Ubiquiti which is ideal for hospitality environments. It must be noted that while Zenreach do integrate with other vendors, the full range of features is not always available. Zenreach WiFi marketing platform is limited in regard to the locations in which it can be used. Other WiFi equipment alternatives however can offer more coverage options
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Ubiquiti UniFi and Zenreach
At the time of writing Zenreach do not have a direct integration with Ubiquiti, or at least any that will offer their full range of features. If your location has a Ubiquiti UniFi network installed then you should consider an alternative to Zenreach. UniFi is especially well suited to mid size bars and restaurants, all the way up to hotels and shopping malls.
WiFi Marketing Benefits
Using your WiFi to capture customer data and increase engagement is a smart move. MyPlace can help you increase customer engagement and enhance online reputation with automatic review features. Micro targeting and event based analytics also provide an opportunity for important segmentation of data to enhance your marketing message and increase return on investment (ROI). The umbrella term for using your WiFi as a marketing tool is known as WiFi marketing, and you can read more about it here
Zenreach is just one example of WiFi marketing platform that works with various integration partners to enhance customer service. Like MyPlace Connect, it is possible to improve reviews or online ratings and generally increase the value of the marketing data that businesses utilize
CRM for Restaurants and Bars
There are several ways to capture email on WiFi for restaurants and Zenreach is one of those options. As Ubiquiti UniFi is one of the most popular WiFi vendors you may find that you already have this equipment in your restaurant or bar. The importance of a CRM will continue to grow in the years ahead. Data is the new oil and unless your restaurant or bar has its own source, you could lose control of your future market access
Searching for a new WiFi analytics service that incorporates loyalty programs is not a difficult task. There are plenty of solutions out there. Getting the right WiFi marketing solution to work with your enterprise WiFi system is worth getting right however
Zenreach Alternatives and Price
It is fair to say that Zenreach marketing system is at the upper end of the scale when it comes to price. While it does offer features like guests location tracking and customer ratings, these features can also be found at most other competitors. Zenreach pricing, and indeed the price of any product needs to be considered for business growth needs. Businesses always need to be looking at alternatives and luckily the WiFi marketing platform space is well catered for by competitors
Value of WiFi Marketing
There is a very real value in using your venues WiFi network to capture guest data and engage with them. The ability to send traffic to social media pages and create automated messages are powerful tools. As your business grows and your own brand becomes more visible, having a real database will help avoid churning customers. The splash pages served by your WiFi will help reinforce your own brand. Having all the guets data on one dashboard with marketing automation in place will bring your marketing to the next level
WiFi Marketing Automation
Customers and the ability to attract more customers should be the number one goal for local business. Software can really help and there are many categories of software for the hospitality and entertainment business space. Alternatives to Zenreach software product, or any other software product should always be considered to help get more repeat business to your brick and mortar locations.
So if you are considering implementing a WiFi marketing and analytics solution for your venue or you are considering an alternative to your existing solution, then consider MyPlace as a long term partner for your business
If you would like some more information, or if you have any questions at all on using the MyPlace service, please get in touch through our contact page or schedule a demo with one of our team
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